Staples Launches IGoDigital Product
iGoDigital, the market and technology leader in Personalized Product Recommendations, announced that Staples has replaced its cart-level product recommendations system with iGoDigital. The Internet’s largest office superstore, ranked #2 on the Internet Retailer 500 with more than $9.8 billion in annual sales, selected iGoDigital based on its proven record of success with 6 of the top 10 online retailers.
iGoDigital’s team of experts worked closely with Staples to understand their specific business goals. Some of the major 
factors that were addressed include the need to improve AOV (Average Order Value) and the desire for extensive merchant control over the logic behind the solution.
Now, with iGoDigital’s Product Recommendation Platform, Staples is able to offer a complete “basket” of related and compatible products to every site visitor that adds an item to the Staples shopping cart. This is accomplished through the display of product recommendations from the most relevant product categories presented to each customer after they’ve added an item to their shopping cart. This strategically placed page is presented to each customer before they begin checkout and is designed to increase AOV, items per order, and conversion rates.
iGoDigital’s intelligent merchant tool, customized to the specific needs of the Staples business teams, allows Staples to have vital input when determining the “basket” of items that will ultimately be displayed to the shopper. Furthermore, Staples has access to iGoDigital’s suite of reporting tools, which provide insight into the effectiveness of the recommendations and their overall impact on revenue, average order value, and conversion rates.
Online News Heard Now,
Amy Singler
Short URL: http://www.onlinenewsheardnow.com/?p=80
Posted by