Facebook Is Acquiring Fitness Tracking App Moves For Undisclosed Amount
Facebook is making a move on “Moves”, a fitness tracking app produced by Finland-based ProtoGeo.
According to the popular social network, it’s in the process of attaining ProtoGeo, a Helsinki-based company, that has created the Android and iOS activity tracking app known as Moves.
The app works by using current technology seen in smartphones like the accelerometer to learn information about people’s physical activity during the day. The app calls itself an “activity diary of your life”, recording your activity like cycling, walking and running. It can give you the distance you travel and the calories you have burned.
Moves will still have its own app but will have a place in Facebook’s latest launched strategy that provides a group of stand-alone apps for certain kinds of sharing. These apps include Messenger, Instagram, WhatsApp and Paper.
There were no financial terms disclosed. A Facebook spokesman said the company is happy to bring the popular Moves app to its group of applications. The spokesman said key Moves members would be joining its Menlo Park, Cali. headquarters.
ProtoGeo said Moves is joining the talented team of Facebook to better its services and products with a common goal of supporting effective tools for over a billion people. Moves gives data about people’s activity, which is similar to what is seen with other physical devices – Fitbit, for example.
Since its launch last year, Moves has increased in popularity, with it being downloaded four million times more than Android and iPhone phones. Even after its Facebook acquisition, usage of the app is expected to continue. The only drawback is if people become worried what Facebook will do with their information.
Facebook did not reveal how it would use the information it got by acquiring Moves.
What is clear is that Facebook is interested in finding out about its users. It recently launched a “Nearby Friends” mobile feature, which tracks users’ location at any time.
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